Friday, November 8, 2019

The limitations in Diagnosing Colorectal Cancer Essays

The limitations in Diagnosing Colorectal Cancer Essays The limitations in Diagnosing Colorectal Cancer Essay The limitations in Diagnosing Colorectal Cancer Essay Colon malignant neoplastic disease is the 2nd prima cause of malignant neoplastic disease decease. Most of the instances are sporadic but several familial familial syndromes account for around 5 % of all colorectal malignant neoplastic diseases ( CRC ) . The most common of these syndromes are familial adenomatous polyposis ( FAP ) and familial non-polyposis colon malignant neoplastic disease ( HNPCC ) which is besides known as Lynch syndrome. These make up 3 % of the familial syndromes. Other syndromes include Peutz-Jeghers syndrome and Juvenile polyposis syndrome. This essay will concentrate on the most common familial CRC s. The cistrons that are involved in FAP and HNPCC have been identified. Therefore familial testing can be offered to test for bearer position in these syndromes. Designation of persons who have a sensitivity to CRC is of import to be able to offer them adequate testing to observe tumors at an early phase. FAP FAP is dominantly inherited and is extremely acute demoing a perpendicular transmittal through a household lineage. Its classical phenotype involves the growing of 100s of adenomatous polyps along the colonic mucous membrane. If the polyps are non removed there is near a 100 % opportunity of colon malignant neoplastic disease. The mean age of polyp development and colon malignance is 16 and 39 old ages severally. FAP is found in ~1 per 7-10,000 births in the United States population and histories for less than 1 % of all CRC ( Davidson, 2007 ) . FAP is a monogenetic disease and is caused by the mutant or omission of the adenomatous polyposis coli ( APC ) cistron which is found on chromosome 5. 95 % of APC mutants that lead to FAP is either bunk ( 28 % ) or truncating frameshift ( 67 % ) ( Burt and Neklason, 2005 ) . The staying 5 % is caused by big omissions or rearrangements. The APC cistron is a tumour-suppressor cistron and the APC protein is portion of the Wnt-signalling tract, involved in cell growing control ( Burt and Neklason, 2005 ) . Mutants in the APC cistron hence cause activation of the Wnt-signalling tract and uncontrolled cell growing. There is another discrepancy of FAP known as Attenuated signifier of FAP ( AFAP ) , it has a ulterior age on oncoming ( gt ; 40 ) , less adenomatous polyps ( A ; lt ; 50 ) and a lower hazard of CRC. Some of these patients will hold a mutant in the extreme of the 3 or 5 terminal of the APC cistron compared to those who have extreme polyposis where mutants tend to be in the mid-portion of exon 15. It is of import to be able to separate between the types of FAP to cognize where to test for mutants and how to handle the status. It is besides of import to see a patient s nationality when they present to clinic. This can find their heritage hazard and aid to turn up the mutant. For illustration Ashkanazi Jews have a high prevalence of the I1307K mutant ensuing in a life-time hazard of CRC between 10-20 % . Diagnosis Familial testing is of import in households who are at hazard of FAP due the dominant and high penetrance phenotype. As there is a classical phenotype, FAP is easier to name in clinic. In FAP about all mutants consist of shortnesss of the APC protein. This occurs by point mutants, doing either a frameshift by an interpolation or omission, or a nonsensical codon. Familial Testing for FAP is done by bespeaking the presence of a disease doing mutant by a Protein Truncation Test ( PTT ) . Then the location of the mutant on the APC cistron is found by Conformation-Specific Gel Electrophoresis ( CSGE ) , Single-Strand Conformation Polymorphism ( SSCP ) or Denaturing Gradient Gel Electrophoresis ( DGGE ) . Once the location of the mutant is localised the APC cistron is sequenced to place the disease-causing mutant. For those big omissions and rearrangements, Southern Blotting, Array CGH and MLPA can be used for designation. If all of these methods fail to place the mutant, linkage proving to the APC cistron can be done. As it has become cheaper to sequence the APC cistron late many clinics skip the procedure of turn uping the country of mutant and sequence the whole cistron. Deductions The APC cistron is big and the mutants spread along it. This can do it hard to turn up the mutant. As many households have alone mutants it may be hard to make up ones mind if the mutant found is really infective. In fact in patients showing with phenotypical classical FAP, known infective mutants are merely found in 85 % of them. The remainder, although they may hold alterations in the APC cistron it is unknown what these alterations mean. As this information is uninformative it is non possible to give patients a hazard of acquiring CRC or to test their households to be able to except those who are non at hazard. All of the molecular trials used for FAP have their advantages and disadvantages. PTT fails to observe shortnesss that occur at the very terminal or beginning of a cistron and big mutants. Additionally it can non observe missense mutants. However, if it does happen a mutant it is ever disease doing. CSGE does observe more than 90 % of mutants present. SSCP detect s between 60 % -95 % of mutants and DGGE can observe up to 90 % of sequence alterations. Array CGH will lose little omissions and MLPA can non observe balanced translocations and is sensitive to drosss. Therefore some mutants are being missed. Linkage analysis can be between 90 % -95 % effectual in households that have multiple members affected by the disease. The consequences of linkage give symptomless household members the hazard they have of transporting the mutant. However, if these hazards are non below 5 % or above 95 % they are non really utile in clinic. Furthermore non all households will hold multiple affected members to be able to transport out linkage. Additionally decreased protein look may give rise to disease but causative mutants can be really hard to happen because they may be in regulative countries ( Burt and Neklason, 2005 ) . If a patient presented to clinic with FAP phenotype but when tested no mutant could be found on the APC cistron it is deserving proving the MYH cistron for mutants. The phenotype of MYH-associated polyposis ( MAP ) is similar but less terrible than FAP and it is inherited recessively. It is of import to separate between these different types so that the mutants can be identified so other members of the household can be screened. It is besides of import to handle the patient accurately. 25 % of instances of FAP arise as self-generated APC mutants ( Davidson, 2007 ) . Merely kids of these patients would be at hazard of being a bearer of the mutant. However as these patients will hold no household history an inexperient clinician may non recognize the status as being FAP. HNPCC Persons with HNPCC have an increased hazard of developing CRC. It is the most common signifier of familial CRC accounting for between 3-5 % of all instances ( Davidson, 2007 ) . It is an autosomal dominant status and people who inherit the status have early oncoming of colon malignant neoplastic disease ( A ; lt ; 40years ) . Tumours develop chiefly in proximal colon and a individual affected often has household history of colon malignant neoplastic disease or other associated malignant neoplastic diseases such as endometrial, ovarian, encephalon, little intestinal, pancreatic and urinary piece of land ( Davidson, 2007 ) . However there is no typical signifier of phenotype for HNPCC. It is of import though, due to the higher life-time hazard of developing these malignant neoplastic diseases, to name households affected, so that preventive showing can be offered. Diagnosis The first measure to name HNPCC is when a patient nowadayss in clinic. A standard known as the Amsterdam standards was devised over 15 old ages ago which must be met for an person to be clinically diagnosed. This method has been criticised as being excessively stiff. There are now adopted versions of this standard, such as the Modified Amsterdam and Modified Bethesda. These other standards are more inclusive but less specific for HNPPC. When a household is identified as potentially holding HNPCC, they are eligible for diagnostic showing. HNPCC causes a higher hazard of CRC due to a germline mutant of a mismatch fix ( MMR ) cistron. The cell is so unable to treat DNA fix. Mutation bearers exhibit a characteristic phenotype termed microsatellite instability, characterised by enlargement or contraction of short repetition sequences of Deoxyribonucleic acid at multiple venue ( Syngal et al, 1999 ) . Pathogenic mutants have been found at four mismatch fix cistrons ( MSH2, MHL1, PMS2 and MSH6 ) , but so far most HNPCC instances are caused by mutants in either MLH1 or MSH2 ( Muller et al. , 2004 ) . High microsatellite instability is a signal that the MMR cistron is lacking. A tumor is considered MSI high or unstable if more than 40 % of the venue show instability ( Burt and Neklason, 2005 ) . If an MMR-high reading is found, a farther diagnostic trial, Immunohistochemical staining can be used to place which cistron is most likely to be mutated. This looks for the MMR proteins MSH2, MLH1 and MSH6 in the tumour tissue. In 50 % -70 % of instances, mutants in mismatch fix cistrons can be found by DNA sequencing and the larger omissions and rearrangements which tend to be common in HNPCC can be found by Southern Blotting. Southern Blotting will happen the mutant in a farther 10 % -20 % of people, where sequencing could non. Deductions In clinic a diagnosing is dependent on a patient s household history. If the household history fits the Amsterdam or any of the modified standards so they can be identified as potentially holding HNPPC. However this method of naming has possible defects. A elaborate household history may non be given by the patient as they may non be in contact with other household members or they may go forth out information that they do non believe is critical, such as endometrial malignant neoplastic disease. The sensitiveness of the Amsterdam standards is between 54 % -91 % and the specificity is between 62 % -84 % . This means that a significant figure of HNPCC households could be excluded from proving and testing. The sensitiveness of MSI trials are 62 % . Therefore excess cautiousness should be used when construing consequences, particularly negative consequences. In 15 % of sporadic instances of CRC, MSI can be detected. This occurs due to methylation of the 5CpG island in the boos ter part ( Muller et al. , 2004 ) . The consequence of this trial may take you to believe that the proband has HNPPC and therefore them and their households would be at higher hazard of developing CRC. However this is non caused by a heritable mutant in the germline. In add-on this phenomenon exposes a corresponding restriction in the usage of IHC because MLH1 protein look is lost in tumor every bit good ( Lynch et al. , 2007 ) Additionally, dependable consequences for MSI can merely be obtained if adequate cells are right amplified to look at the microsatellite venue. These trials do non pick up all instances of HNPCC as approximately 10 % of IHC trials will be falsely negative, i.e. protein discoloration is present even though the related cistron is mutationally inactivated ( Burt and Neklason, 2005 ) . This could take to the bar of early sensing. Diagnostic intervention can besides give false positive consequences ; this can take to people having testing that do non necessitat e it and this may take to unneeded psychological emphasis. MSI and IHC trials complement each other and therefore both should ever be taken into history. When the cistron is identified that is likely to be mutated, sequence analysis or Southern Blotting can be performed to place the mutant. However this consequence is non ever informative for households as it can be hard to clearly specify a infective mutant. This means that it is non possible to test other household members for a known mutant. Besides in up to 10 % of people a mutant may non be found. Finally when taking an index instance to look for the mutant, the youngest affected individual should be chose. The older a patient is the more likely their malignant neoplastic disease is sporadic. However in a household the youngest affected individual may non hold to be tested. This leaves it harder to accomplish the consequences wanted. Decision The most hard portion of proving for CRC is cognizing who to prove. In FAP there is a clear phenotype but there are discrepancies such as AFAP and MAP. These besides benefit from proving. HNCPP has no clear phenotype and is much harder to estimate who would profit from proving. There are standards set in topographic point to assist this procedure but as mentioned some people are over looked. For both conditions no individual trial is sufficient to place the mutant. Some mutants may non even be identified and therefore it is of import that a adviser non merely measure the patient on their trial consequences but besides on their clinical diagnosing. Trial consequences are non required for disease direction but are helpful for placing other household members who are at hazard. Mentions Burt, R. A ; Neklason, D. , W. ( 2005 ) . Familial Testing for Inherited Colon Cancer.Gastroenterology128: 1696-1716 Davidson, N. , O. ( 2007 ) . Familial testing in colorectal malignant neoplastic disease: who, when, how and why.Keio Journal of Medicine56 ( 1 ) : 14-20 Lynch, P. , M. ( 2007 ) . New Issues in Genetic Counseling of Hereditary Colon Cancer. Clinical Cancer Research 13: 6857s-6861s Muller, A. , Giuffre, G. , Edmonston, T. , B. , Heinmoller, E. , Brodegger, T. , Tuccari, G. , Mangold, E. , Buettner, R. , A ; Ruschoff, J. ( 2004 ) . Challenges and Pitfalls in HNPCC Screening by Microsatellite Analysis and Immunohistochemistry.Journal of Molecular Nosologies6 ( 4 ) : 308-315 Syngal, S. , Fox, E. , A. , Li, C. , Dovidio, M. , Eng, C. , Kolondner, R. , D. , A ; Garber, J. , E. ( 1999 ) . Interpretation of Familial Test Results for Hereditary Nonpolyposis Colorectal Cancer: Deductions for Clinical Predisposition Testing.Journel of the American Medical Association282 ( 3 ) : 247-253 Bibliography Boultwood, J. A ; Fidler, C. ( 2002 ) .Molecular Analysis of Cancer, Humana Press, New Jersey. Chen, S. , Watson, P. A ; Parmigiani, G. ( 2005 ) . Accuracy of MSI Testing in Predicting Germline mutants of MSH2 and MLH1: a instance survey in Bayesian meta-analysis of diagnostic trials without a god criterion.Biometricss6 ( 3 ) : 450-464 Kerr, D. , J. , Young, A. , M. A ; Hobbs, F. , D. , R. ( 2002 ) .ABC of Colorectal Cancer, BMJ, London. Taylor, I. , Garcia-Aguilar, J. A ; Goldberg, S. , M. ( 2002 ) .Colorectal Cancer 2nd edition, Health Press, London Tomlinson, I. , Ilyas, M. A ; Novelli, M. ( 1997 ) .Molecular Geneticss of Colon Cancer. Cancer and Metastasis Reviews 16: 67-69 Walther, A. , Johnstone, E. , Swanton, C. , Midgley, R. , Tomlison, I. and Kerr, D. ( 2009 ) . Familial Prognostic and Predictive Markers in Colorectal Cancer.Nature Reviews 9: 489-499

Wednesday, November 6, 2019

The eNotes Blog See what your friends are up to oneNotes!

See what your friends are up to on! Weve just installed a new addition to to help keep you better updated on your account activity. Check out the new social header at the top of our pages! With this new alert system, youll find new messages, friend requests, and updates from your friends much easier than before. Simply click on the bell at the top right of your page to access any new correspondence. We also want to make sure you find your way to all the new questions and answers coming in to Homework Help all the time. Spend a bit of time on a Homework Help page, and well show you the number of new items that have been submitted since you arrived there: Check out all those new answers popping up in the Answered queue! If youre not already an member, find out how signing up for a free account can help you study smarter, with free daily QA, quizzes, and study guides to over 30,000 works in Literature alone. You can also chat to us on Facebook or Twitter for more info and trial passes.

Monday, November 4, 2019

Dont have a topic Essay Example | Topics and Well Written Essays - 500 words

Dont have a topic - Essay Example Another guideline to become a successful student is to manage time fruitfully. Time management is not difficult when a student creates a checklist and organizes his work. Time management can lead a student towards success as one then submits all the assignments, presentations and other related academic papers on time. Also, a student should avoid distractions and focus on the subject he is studying. When a mind is focused on a particular subject, then the idea can be more effectively grasped. Focusing can be maintained by studying in a quiet place, for example a library and by putting aside other secondary tasks. The key to success is to strengthen one’s ‘will’ to succeed. The biggest difference an ordinary student and a successful student is their attitudes. For some, learning is fun and enjoyable. For others, learning is drudgery. Our attitudes are habits built from feedback from parents, friends and society. In every class, look for positive people to associate with; in every chapter find one more concept important to you; with every friend, explain a new idea that you have learnt; keep a list of goals, positive thoughts and action. Educators believe that forming questions is more important than remembering answers. Yet teachers ask for answers, not questions but questions and answers are two sides of the same coin, the process called learning. Mental self management or is an art of planning, monitoring and evaluating the learning process. You have to identify the best learning styles that suit you and have to develop the habit of asking questions (Martin 6). By asking question one learns more as he remembers during an exam what he has asked from his teacher in the class. One another quality that a student must possess to become a successful student is self motivation. One has to motivate himself to study by reflecting on the goals set and the relative outcome of those goals. The more a

Friday, November 1, 2019

Critically discuss the contribution that schools can make to childrens Essay

Critically discuss the contribution that schools can make to childrens health and wellbeing - Essay Example Both the school and home are the major social environments for children. Exposure to caring and supportive environments and positive emotional attachments play a leading role in determining physical and mental health of children. Health promoting programs involves a broad health education curriculum that assists in creating a supportive environment for healthy development at schools. Schools should develop a whole school strategy to welfare promotion incorporating broad health education curriculum. More so, developing health promoting programs is very important in encouraging children to adopt health-improving behaviors and eliminate health compromising behaviors. Such programs assist in improving the establishment of school health initiatives resulting to changes in children’s health behaviors and enhance health promotion policies and practices in most schools. This paper provides a very critical discussion on how schools can contribute to the well-being and health of childre n. The term wellbeing refers to the quality of individuals’ lives based on household income, educational resources and health status among others (Statham and Chase 2010, p.2). Being healthy entails living a healthy lifestyle free from excessive consumption of fast foods and use of illicit drugs; and also being physically, mentally, emotionally, socially as well as sexually healthy. On the other hand, children’s wellbeing involves aspects such as engaging in further education; secure a job upon graduating, and access to basic needs among others. Within an international agenda and the UNICEF report, health and safety, material wellbeing, and family and peer relationships are some of the aspects in children’s welfare (Mcauley and Rose 2010, p.112; Watson 2012, p.80). Normally, schoolchildren are faced with health problems due to poor dietary behaviors like excessive intake of calories and inadequate consumption of healthy diet like fruits and

Wednesday, October 30, 2019

Humanities 17th-20th Centuries within Art, Music, Literature, and Essay

Humanities 17th-20th Centuries within Art, Music, Literature, and Philosophy - Essay Example As time progressed other philosophical views entered into society as well, some of the main ones being focused on romantic realism or otherwise "the return to nature" through Rousseau's philosophy. There were an extensive number of philosophical thoughts, and even Darwin had a profound place in them and these time periods. The varying social contracts of these periods had not only an impact on people in public but also in private as well as they were ideally relative to politics and focused in on politicians, bureaucrats, and even on private spousal relationships/family life in some ways (Ramia 2002). Furthermore, classical liberalism evolved during this period and with it; within the context of the social contract there were ideas adamantly affected such as, independent choices, and individual consents on specific societal issues. One could say that the contract brought about many individual freedoms but also led to there being a need for a larger and stronger legal body present in society in order to uphold the rights of citizens in squares and marketplaces. The cause of these changes as well as the ideal of the social contract stemmed from the rapid rising of industrialization and the various markets economies (Ramia 2002). Due to this form of individualism and freedom each individual had rights to o; and it was found that the contract freed individuals from any form of positive obligation to one another. Furthermore, it was this social contract that was used to implement distributive justice in society to ensure that law was upheld and all individuals had their rights and freedoms kept intact, which provided a form of social protection (Ramia 2002).Due to these social contracts and how they affected the general public, Locke devised a philosophical framework through his own thoughts concerning this which was titled, "Natural Law" (Grant 2000). History finds that it was Locke's theory in itself that moved those of Western thought into a new direction, as his philosophy emphasized a civic duty to obey the laws of society rather than from the body of authority alone. Locke's philosophy proposed that since the social contract developed laws that were consented to by the bodies of the people in mutual agreement, then of course they were powers that should be naturally followed, su ch as a natural duty or as he termed it, "natural law" (Grant 2000). Because Locke defined people as being reasonable then his philosophy showed that if there were indeed reasonable people in the body of the society defined by the social contract then they would accordingly devise natural laws that would become redefined into natural duties due to the binds of the social contract. In other words, Locke was proposing that the social contract was indeed a universal duty that required citizens to act a certain way among one another because it was the logical way to ensure human rights on an individual basis and of which made and kept a rational society. Again, Locke's philosophical reasoning was the key in shifting many societies'

Monday, October 28, 2019

HRM policies in support of organizational objectives Essay Example for Free

HRM policies in support of organizational objectives Essay Employee role for achieving organizational objectives is based on several factors. Each factor is either interrelated to other or may have direct impact on employee performance considering strategic HRM policies. Rewards play a very important role in influencing employee behavior towards meeting organizational goals and increasing their motivational level that positively supports organizational commitment. Different jobs have diversifying demands for the offering of benefits to employees depending on the constituencies of each benefit system. However, employees focus on goals achievement behavior and thus adopt a comprehensive policy for providing benefits to employees. These benefits include on-service perks and bonuses off-service compensation packages in the form of different pension plans. Benefits and rewards system affect a set of individual factors that in combine enable the organization to implement their strategic HRM policies as for supporting organizational objectives. It must be ensured that these benefits and compensation system complies the equity principle thus increasing the harmony and address the recognition, employee rights, motivation, behavioral control, and employee performance management issues. These benefits are directly dependant on the type of the job and employee demands. Younger employees are seem to be more oriented towards higher pay earnings whereas old employees show long term return concern in terms of pension and retirement packages. Implementation of strategic HRM policies in organization becomes great challenge due to resistance by employees as such policies also concern change management in uncertain market conditions. Companies offer numerous benefits such as annual bonuses, perks, overtime allowances, plussage, premia, and other incentives either based on individual performance or group performance. Such bonuses are essential if companies aim at getting benefit from the skills and services of employees for longer term, due to unique skills and potential capability to grow in organization in future. Overtime allowances and premia are essential to motivate the employees for working in odd working timings or more than the usual working hours. In order to support short run operations of firm such allowances enable policy makers to achieve objectives through effective utilization of HRM policies. In order to classify the performance of employee in manufacturing concern firms performance based bay deem appropriate facilitating rewarding the employees based on the results and goals achieved. Concerning the goal based approach, performance based pay is productive to regulate and motivate employees towards achieving higher productive outcomes measured in terms of quantifiable objectives. In contrast to that, skill based pay supports the strategic HRM policy implementation when organizations are unable to classify the objectives in real terms; objectives are set based on the viability of employees to achieve through utilizing their skills qualitative in nature. It must be ensured that skills based rewards require assessing the monetary rewards considering the impact of business growth expansion. Positively valuing the competency of employee increases the motivation level and subsequently results in greater organization commitment. However, this pay system is not suitable to achieve organization objectives in rapidly changing working environment as specific skills become obsolete due to inadequacy to conform latest business requirement. Strategic HRM policies aimed at assessing the potential opportunities for firm in long term by involvement of employees in decision making thus setting the common goal set as corporate objective. Pension plans offer more convenience to firms when they need to retain employees for longer duration; thus in order to profound the policies on regulating employees, pension plans convey the focus towards increasing employee performance aligning to organizational objectives. Occupational pension schemes in addition to state pension scheme offers employee recognition based on their service duration; proper conveying the return outcome to employees especially who are more oriented towards organization goals achievement and shows higher level organizational commitment. Group personal schemes in addition to state pension scheme increases the capability of organization for delivery of HRM policies to sustain in market for longer duration; employees involvement in such programs shows the willingness of employees to understand the organization objectives and potential capability associating to aligning behavior and driving the employees in a particular directional objectives of organization. In addition to pension benefits to permanent employees of organization, adjoining compensation packages and rewards giving the allowances such as sick pay, overtime allowances, and fringe benefits in the form of premia, special compensation for higher research studies, and providing utility facilities such as company maintained cars, employee health insurance, medical allowance, providing company maintained house for specific number of employees. These rewards affect the intrinsic motivational factors of employees due to trust of company being shown in employees by offering various forms of rewards and benefits; classifies the ability to deliver strategic HRM policies based on the situation need and ability of employees of conform. Flexible benefits given to employees are more suitable due to its convenience in practical implication in driving employees’ behavior pertaining to the objectives setting and long term goals achievement. HRM policies must deliver the clear information to employees for the related expectation and demands that address the organization goal setting and strategies adopted to achieve such goals.

Saturday, October 26, 2019

Seeing Nature :: Natural Nature Marketing Essays

Seeing Nature In the economical market, competition is harsh. There are a myriad of companies that have one common purpose: to sell to the public their products, commoditites or services. Attracting the largest number of customers is their common goal. Advertisements are extensively used as a persuasive means of making their products appeal to a targeted population of consumers. Effective techniques are therefore employed in the creation of these advertisements. Such a technique, one might argue, is the use of nature, of a connection between the products and "natural" elements. These advertisements draw on our attitudes about nature, attitudes that are largely shaped by the history and culture we are a part of. Such an advertisement, in which nature is used to elicit feelings and past experiences within people that would lead them to desire to consume a specific product, is the Milano one. Through this advertisement, the Milano company wishes to sell wheel hubcaps for automobiles. In the picture, the shiny hubcap reflects a beautiful scenery of an Italian countryside. The reference domain includes the presentation of nature as beautiful, sunny, healthy, productive, comforting, relaxing, uplifting, clean, accessible to man, passive, and welcoming. The absent elements are pain, mud, clouds, wilderness, potential of harm, danger. The offer that is held out to the reader if they purchase the product is to be taken to a quiet, peaceful place in the countryside, away from the hectic urban life their company name (Milano) implies, a place where they can live in harmony with nature. The link between the reference domain and the offer is visible. The hubcap represents a "window" to nature, through w hich we can observe it and make contact with. The hubcap is the technological device that is able to accurately reflect nature, to blend in with it in a "homogenous" way, without disturbing or destroying it. Man and nature coexist harmoniously. The ad implies that people do not need to conquer nature, but instead, they should allow technology - the hubcap - to take them to nature and submerge them within it. Therefore, this technological device represents the bridge between nature and man, a way through which man can reach nature. Because man is not perceived as required to conquer nature, this ad expresses a biocentric view in which nature is romanticized and admired just for what it is and for how it can make us feel. Henry David Thoreau and Ralph Waldo Emerson share this view in their writings, and they believe that nature exists "in and for itself".